Rocky’s Pizza

Two Guys Global loves a challenge. When a local, small pizza chain in the comfortable beigeness of Indiana wanted to reposition itself in front of a younger audience based on the hitherto-poorly-advertised importance of its ingredients — particularly given the presence of its equally-poorly-advertised-but-nonetheless-dominant-corporate neighbour, Papa John’s, which had just begun to double down on its ‘Better Ingredients, Better Pizza‘ shtick, we had to bite.